8–14.6.2026
Helsinki, Finland

ODDference

Translating Creativity
into Strategic Value

Thu–Fri, June 11–12, 2026

The Creative Blind Spot

Today, creativity shapes markets, behaviours and organisational identity, yet creative expertise is often treated like decoration, inspiration or entertainment.

Meanwhile, organisations struggle to translate creative thinking into strategic decisions, and creatives struggle to sell their expertise in business terms.

ODDference exists to close that gap.

Learn From Creatives at the Forefront of Culture

ODDference brings business leaders and policy-makers into the audience to learn directly from creatives. Here, creative professionals take the stage not as entertainers, but as experts in building cultural relevance, creating loyal communities, and crafting experiences that move audiences.

The idea is simple: what could corporate events learn from the club scene? Why should artistic methods be applied to business strategy work? How is experience economy shaping the future?

These are the questions ODDference is designed to explore and answer. Join to understand how creative and cultural thinking translates into strategic advantage in a purpose- and values-driven world.

Program Tracks

OODDference is structured around three core tracks:

The Creative Engine — culture and creativity as infrastructure for societal and economic renewal.

Creativity at Work — creative skills, imagination, and the courage to experiment as core leadership and organizational strengths.

Creative Futures — creativity meets technology, science, and new ways of being human.

Explore lineup

ODDference at a Glance

Why? Because creative expertise is shaping markets, identities and the economy, yet it remains structurally undervalued. ODDference exists to close that gap.

What? An event where creatives take the stage as experts, not entertainers, and the rest of society in the audience can learn from them.

Who? Business leaders, founders, policymakers and institutional decision-makers who want to understand how to creativity and cultural thinking shape markets, organizations and society.

When & Where? June 11–12, Helsinki. Lasipalatsikortteli — Bio Rex, Gilda and Henry’s Music Bar.