Roblox: Entering the Virtual Ballroom

Finland’s most formal night—now inside Roblox.
Eurovision? Not just televised. It’s playable.

At ODDfest, Olli Raudus (All Hats) & Wesa Aapro (Yle Innovations) unpack how national institutions are reinventing themselves for the metaverse—without losing what makes them matter.

They’ll take you behind the scenes of two groundbreaking collaborations between All Hats and Yle:

→ Linnan Juhlat (2023 & 2024), transformed into a virtual gala where avatars met tradition
→ UMK 2025, Finland’s Eurovision qualifier, reimagined as an immersive digital fandom hub

With Gen Z & Gen Alpha spending more than two hours a day in virtual spaces, Roblox has become a stage for something bigger: public identity, cultural participation, and future storytelling.

This talk is for anyone working in broadcasting, music, education, or tech—and asking what relevance looks like in 2025 and beyond.