Kimmo Syväri: Creativity still needs a driver

Kimmo Syväri is a Helsinki-based creative entrepreneur. In this presentation, he shares how his company, Ääri, is currently navigating the role of AI in image creation. He’ll explore how traditional production and the client-talent dynamic are being reshaped—and what needs to be reconsidered in the age of AI.

This will be a highly practical session, offering a look into the tools, workflows, and challenges that come with working in this rapidly evolving space.