Joel Sundqvist (FI)

People say he’s Finland’s version of Ed Sheeran, and with his guitar-driven folk-pop, it’s not hard to see the parallel. The up-and-comer’s evocative lyrics and heartfelt melodies resonate with those who appreciate the art of storytelling through music.

Nordic Music Creators (NMC), a collective organization that represents songwriters, composers, and music producers from the Nordic countries, is funding Joel’s performance at ODDfest.