Fashion: a Language of Identity – Talk

Jenni Rotonen, Florence Macedo, & Mirka Parenteau

What happens when influence is used for more than just clicks? This panel brings together three creative communicators who are shaping culture through style, substance, & values.

Jenni Rotonen is a longtime social media professional & cultural voice known for blending fashion with activism. Named Sustainability Influencer of the Year (2024) & Value Leader of the Decade (2025), Jenni is celebrated for her soft yet sharp communication style—often weaving societal messages into something as simple as an outfit post.

Mirka Parenteau is a Helsinki-based brand & communications strategist who moves fluidly between the creative industries & business world. With roots in fashion editorial in Canada & a current focus on entrepreneurship & concept development, she brings deep insight into how aesthetic & values-driven brands are built. Mirka also co-hosts the Cofounderi podcast & is part of the ODDfest core team.