


Creative Failups by EIT Culture & Creativity
3 Creative Entrepreneurs share how their failure shaped their journey, featuring:
Samuli Syvähuoko is a video game industry serial entrepreneur and investor. He co-founded Remedy Entertainment in 1995 and since then has started several other game companies. In 2014, Samuli co-founded Sisu Game Ventures, the world’s first investment company focused 100% on games. Over the years, Samuli has experienced many challenging situations and learned many—sometimes painful—lessons. He is eager to pass his learnings on to the next generation of entrepreneurs to help them succeed and avoid at least some pitfalls.
Sanna Kantola is a Finnish entrepreneur, designer, and civic advocate based in Helsinki. She is the founder and CEO of Lumi Accessories, a sustainable fashion brand renowned for its minimalist leather bags and accessories. Kantola holds a Master of Arts degree in Fashion Design from the University of Art and Design Helsinki (now part of Aalto University). Her professional journey includes roles as a designer at Ralph Lauren Luggage Co. in New York before founding Lumi. In addition to her entrepreneurial and design endeavors, Kantola is actively engaged in public service. Her platform emphasizes creative economy, cultural development, education, and diversity, aiming to transform Helsinki into a leading design city in the Nordic region.
Miikko Oikkonen is a Finnish writer, director, and executive producer who has created over 80 hours of high-end drama, including the fantasy series Nymphs (2014), acclaimed Nordic Noir series Bordertown (2016–2020), and political thriller series Helsinki Syndrome (2022–). The latest drama created and written by Oikkonen is the event series Estonia (2023). Oikkonen is also the author of seven published novels and has lectured on writing, content creation, and showrunning at several film schools and universities.
The session will be moderated by Kati Uusi-Rauva, the Director of EIT Culture & Creativity North.
2025 lineup
- 5 Lessons About Short Form Success: Audience & Format as Game Changers
- Ääniholvi: DJ Hapan Korppu (FI)
- Ada Aik (FI)
- Anna Brear: They Shiver on a Spring Evening
- Anni Pohto: Sharing my live recording experience at Abbey Road
- ANOTHER: Kimmo Helistö, Asko Keränen & Anja Närä (FI)
- Art, Artist & AI: Rethinking creativity in the age of algorithms
- Arthur Brooks (US)
- Atte Jääskeläinen (FI)
- Aves (FI)
- BajaMyArt by Humak (FI)
- Bodytalk by Simo Vassinen
- Carla Aakre (FI)
- Casper Clausen (DK)
- Chronovariations by Heli Hartikainen
- Club Balkan Fever Helsinki with Live Drummers
- Creative Failups by EIT Culture & Creativity
- Creative Matchmaking Lounge by KLOV & Henga App
- Creative Matchmaking powered by KLOV & Henga App
- Cycloop by Koje
- Dr. Marja-Liisa Permikangas (FI)
- Drug Store Raid (FI)
- Efterklang: The Makedonium Band (DK)
- Emilia Qvist (FI)
- Emmi Saunders (FI)
- Fashion: a Language of Identity – Talk
- Fireside chat: Equity & Inclusion in Digital Spaces
- From Cringe to Cult: Building a Brand People Obsess Over by Maxine Buchert
- FunDesign – Art Market
- Game Demo Corner by Espoo Game Lab
- Goya Gumbani (US/UK)
- Happiness in Our Times: Arthur brooks & Humak talk
- Iiro Komulainen: Improv Piano
- Ilpo Väisänen (Pan Sonic) (FI)
- Immersive Sound Stage by Genelec (FI)
- Industry only: Film x TV x Gaming x Comics Networking
- Jaajo Linnonmaa (FI)
- Jäbät ja Tunteet (Dudes & Feelings) by RFSU
- Joel Sundqvist (FI)
- Jonsjooel (FI/GE)
- Kaarlo Hilden (FI)
- Kati Uusi-Rauva (FI)
- Kimmo Syväri: Creativity still needs a driver
- Koray Tahiroğlu (FI)
- Laura Meriluoto (FI)
- Leandro Righini (SA)
- Lights, Camera, Revolution: Challenging the Creative Status Quo
- Lotta Savolainen (FI)
- Masterclass: Creating a Transmedia Strategy with Kurt McClung
- Miika Saksi (FI)
- Mikko Makkonen
- MUSH (FI/ES)
- MxM Hack-AI-thon, powered by LTX studio
- Natural High: Yoga
- Nikita Rafaelov (FI)
- ODDfest Audio Brand Installation
- ODDfest Audio Brand Installation
- Oddly Finnished – AI Art Exhibition by Anttu.ai
- Päivi Balomenos (FI)
- Pantyhose by Wildhog Productions (FI)
- PEOPLE – a music film by Vincent Moon (DE)
- Peter Vesterbacka (FI)
- Pink Siifu (US)
- Pro DJ Finland: DJ Breik & DJ Nikolucky (FI)
- Project ALMA: Co-creating with Making Movies and Dreamloop
- Puut Ooppera (FI)
- Reidar Wasenius – Finding our place in an AI driven World
- Reidar Wasenius (FI)
- Riikka Mäkikoskela (FI)
- Roblox: Entering the Virtual Ballroom
- Rony Rex (FI)
- Saara Saarinen (FI)
- Salad Factory: Oddacity feat. JustJulius, Gas Gas, Luoma, Kevin Paul, Cream & Samondatrack
- Scoring with Scores: Music in the World of Games
- Shida Shahabi (SWE)
- Siamäk Naghian (FI)
- Siinai (FI)
- Simo Vassinen
- SOITTO by Heli Hartikainen & Andrew Melchior
- Song production booth by Nordic Music Creators
- Speakers Corner Quartet (UK)
- Svante Gullichsen (FI)
- Tanja Piha (FI)
- Tanssin talo presents Culture Reloaded – DJ Wekesa & dancers Prince Black Eagle & Pops Xqlusiv
- Tanssin talo presents Mikko Makkonen & Mia Jaatinen
- The Sound of Storytelling: How Audio Transforms Our Media Landscape
- Tuomo & Markus: Music for Roads, album production in Atmos
- Tuomo & Markus: Music for Roads, album production in Atmos
- Unconventional Ways of building Community on Social Media
- uneton48 Showcase (FI)
- Virtual Dawn
- What are the odds? – A Discussion from the Perspective of Two Independent Music Industry Professionals
- Write This Down: How to Make the Media Talk About You
- You are what you breathe by Nina Parenteau (CA)