From Cringe to Cult: Building a Brand People Obsess Over by Maxine Buchert

Social media in Finland is boring.

Maxine and her team at Meridian is here to change that.

Maxine, previously Head of Marketing Campaigns at Slush, is an Australian Finn who’s seen firsthand how the startups in Europe struggle majorly with marketing. She’s currently leading Meridian, a social media agency that firmly believes the best marketing comes from thinking out-of-the-box.

Maxine believes that there has never been a better time to build a community around your craft, and she’ll show you how you can do exactly that at ODDfest.

She’ll be showing you how your brand or product can do marketing by embracing their own ODDities at her workshop: Cringe to cult: building a brand people obsess over.