Owning the Future: IPR & the Power of Creative Control

Speakers:
Juhani Talvela, CEO, Keksintösäätiö

Owning the Future: IPR and the Power of Creative Control
In an era where ideas travel fast and digital content crosses borders in seconds, intellectual property rights (IPR) have never been more vital—or more powerful.

In this keynote, Juhani Talvela, innovation expert and CEO of Keksintösäätiö, unpacks why understanding, managing, and protecting IPR is essential for today’s creators, entrepreneurs, and cultural producers. Drawing from real-world examples and years of experience in supporting inventors and creatives, Juhani explores how IPR fuels innovation, sustains creative independence, and unlocks long-term value across industries.

This session will dive into:
– Why IPR is not just legal protection—but a creative strategy
– How rights management can empower transmedia storytelling and digital design
– The evolving role of IPR in games, immersive media, and global platforms
– Practical guidance for creatives navigating rights in collaborative and cross-industry projects

Whether you’re a filmmaker, game developer, designer, or innovator, this keynote will leave you with a new perspective on creative ownership—and the tools to protect your future.