Masterclass: Creating Transmedia Strategy with Kurt McClung

PRE-REGISTRATION REQUIRED

As part of the ODDfest program, Helsinki Film Lab presents a 3-day deep dive into transmedia storytelling: how to evolve your film, series, or concept into a multi-platform IP spanning games, podcasts, comics, and more.

Led by Kurt McClung — a narrative designer behind 100+ IPs — you’ll learn how to:

Develop a transmedia strategy
Shape a creative vision with long-term potential
Understand the business of IP adapation
Build sustainable audience engagement strategies

Designed for film & TV producers, writers & screenwriters, game developers, and marketing & business professionals looking to distill an idea down to its central “creative signature.”

📍 Fees & Application dates:

Early Bird (until 16.4.) 790 EUR
Regular (until 20.4.) 840 EUR
Late Bird (until 15.5.) 960 EUR

Application period 07.-28.04.2025.
Selected participants informed 05.05.2025.
*inc. lunches for all three days and a networking event

🔗 Learn more: helsinkifilmlab.fi