ODDference 2026
Where Creative Expertise
Meets Business & Society
Thu–Fri, June 11–12
explore the full program
The Creative Blind Spot
Creative expertise such as experience design, cultural insight, community building and storytelling increasingly shape markets, organisations and public life.
As AI makes execution faster and more accessible, creativity, human insight and cultural relevance become even more important differentiators.
Yet organisations often lack ways to apply these capabilities beyond marketing, while creative professionals may struggle to translate their expertise into business value.
ODDference exists to close that gap.
What Can Business Learn From Creatives?
ODDference invites business leaders and policymakers to learn directly from creatives.
Here, creative professionals take the stage not as entertainers, but as experts in crafting experiences, building cultural relevance and fostering human connection.
– Why are products becoming easier to copy while experiences become more valuable?
– What creates emotional connection and loyalty in an age of AI-generated content?
– As execution becomes commoditised, what creates meaningful differentiation?
ODDference explores how creative expertise translates into strategic advantage in a rapidly changing world.
Program Tracks
ODDference is structured around three core tracks:
The Creative Engine—how cultural and creative thinking generate economic and societal value.
Creativity at Work—how creative methods, experimentation and human insight reshape leadership, collaboration and organisations.
Creative Futures—how creativity and technology combine to shape the future of experiences and human interaction.
ODDference at a Glance
Why? Because creative expertise increasingly shapes markets, brands and organisations — yet is still rarely treated as strategic.
What? A conference where creatives take the stage as experts, not entertainers — and business leaders and decision-makers come to learn from them.
To Whom? Business leaders, founders, policymakers and institutional decision-makers who want to understand how creativity and cultural relevance shape markets, organisations and public life.
When & Where? Thu–Fri, June 11–12, Lasipalatsikortteli, Helsinki (Bio Rex, Gilda and Henry’s Music Bar).
ODDference Pass also includes access to ODDfest on Fri–Sat, June 12–13.
speaker & artist lineup
ODDference Pass
Thu–Sat, June 11–13
Grants access to: ODDference + ODDfest
350€ (+ fees)
Available until sold out