The Sound of Storytelling: How Audio Transforms Our Media Landscape

Storytelling today is no longer just a visual experience — it’s an immersive, multisensory journey where sound plays a starring role. From the growing worlds of podcasts, audio fiction, and sound-driven games, to the powerful sound design that underpins our favorite films, series, and VR experiences, audio has become one of the most transformative forces shaping the future of media.

In this panel, leading creators, sound designers, and storytellers will explore how audio is redefining narrative experiences, building deeper emotional engagement, and expanding the boundaries of storytelling across platforms. We’ll discuss how soundscapes, voice, and music are being used to construct entire worlds, evoke intimacy, and guide audience imagination in new and powerful ways.

Join us as we tune in to the creative potential of audio — and discover why the future of storytelling sounds different than ever before.

Panelists
Olli Seuri – CEO, Founder of Uusi Juttu
Elsa Kalervo – Head of Digital Audio at Bauer Media
Jukka Hätinen – CEO of Radio Helsinki