5 Lessons About Short Form Success: Audience & Format as Game Changers

Speakers:
Jenni Ripatti, Producer, Writer, Wildhog Productions
Maarit Laaksoharju, Producer, Writer, Wildhog Productions

What makes short-form storytelling truly resonate in a world of ever-shrinking attention spans?

Join Wildhog Pictures founders and producers Maarit Laaksoharju and Jenni Ripatti as they share key creative and strategic insights from two standout productions: the bold and visually arresting short film Pantyhose, starring Samppa Batal and Satu Tuuli Karhu, and the genre-blending, digital-first series Limbozone, created for Yle.

In this session, they’ll break down five essential lessons about short-form success focusing on how understanding your audience and embracing the right format can unlock powerful new storytelling possibilities.

Expect discussion on:

– Balancing artistic vision with audience expectations
– Crafting identity-driven narratives in compact formats
– Platform-specific thinking: what works and why
– Turning creative constraints into strategic advantages
– Building short-form IP with long-term potential

Whether you’re navigating shorts, series, or social-first storytelling, this session offers real-world takeaways for making short form matter artistically and strategically.